Xiaomi India announced the local assembly of PCB board
Xiaomi will also cooperate with Foxconn to open the first surface mount factory for PCB assembly in India, which marks another important achievement of Xiaomi's Indian localization strategy.
Manu Jain, vice president of Xiaomi International and general manager of Xiaomi India, said: “The quality of Xiaomi's mobile phones is excellent, the design is good, and the price is good. It has played a huge role in subverting the Indian smartphone market.
Since 2015, we have participated. The 'Made in India' program. Now we are deeper in the market, and we are focusing on the Indian market through the establishment of these three mobile phone factories and PCB assembly factories. Xiaomi is the leader in assembling PCB boards in India, I believe, in India. In the process of transforming into a global manufacturing hub, Xiaomi will continue to play an important role."
On April 9th, Xiaomi announced today that it will open three new mobile phone factories in India. At the same time, Xiaomi will also start mobile phone manufacturing in cooperation with a mobile power plant in India. So far, Xiaomi has reached six mobile phone factories in India.
Xiaomi will also cooperate with Foxconn to open the first surface mount factory for PCB assembly in India, marking another important achievement of Xiaomi's localization strategy.
Xiaomi announced these significant advances at the first supplier investment summit held in India. More than 50 global smartphone component suppliers attended the summit. At the meeting, Xiaomi introduced them to the Indian manufacturing ecosystem and hoped to help them establish production facilities in India.
If all invited suppliers are in the printing plant, this will be the largest investment in the history of Indian electronics manufacturing and will create a large number of jobs. The total investment is expected to exceed 150 billion rupees (about 2.5 billion US dollars), which will bring up to 50,000 jobs.
At the launching ceremony, Ambassador Li Bijian, deputy director of the Chinese Embassy in India, Amitabh Kant, CEO of the Indian Government, and the Secretary of the Indian Ministry of Industry Policy and Promotion, Ramesh Abhishek, Chief Executive of the Investment Promotion Agency of India Official Deepak Bagla. The first day of the summit also ushered in the arrival of government representatives and representatives of cooperative enterprises.
Xiaomi responded to the “Made in India” program and announced the opening of local production in India in 2015. In the same year, it cooperated with Foxconn to open the first factory. Later, in 2017, a second mobile phone factory and the first mobile power plant were established. To date, more than 95% of Xiaomi's mobile phones sold in India are produced in India.
Xiaomi’s three new factories are still cooperating with Foxconn, their industrial parks in Sri Lanka and Andhra Pradesh, and the new industrial park in the town of Sri Perum Budur in Tamil Nadu. The area is 180 acres. The existing factory employs more than 10,000 employees, more than 95% of whom are women. In addition, all assembly work is done by female employees. The new factory will continue to increase production capacity.
The new PCB board assembly factory marks that Xiaomi has become one of the pioneers in the opening of component lines in India. The PCB board component is one of the most important components of a smartphone, accounting for nearly half of the cost of the entire handset. In the third quarter of 2018, Xiaomi plans to increase the proportion of local production of circuit board components to nearly 100%.
In the past three years, Xiaomi has grown into the number one smartphone manufacturer in India. According to IDC data, Xiaomi's market share in the fourth quarter of 2017 has reached 26.8%. Xiaomi is also the number one Internet mobile phone brand in India with a market share of 57%. Under the line, Xiaomi is the second-ranked manufacturer with a market share of 11.2%.
Manu Jain also said: "We are deeply honored to host the first Supplier Investment Summit in India. We believe that this summit will help suppliers to better explore and expand their operations in India, bringing more Investment and employment opportunities to promote the overall economic development."